110 Top SEO Tools That Are 100% Free
110 Top search engine optimization Tools That Are 100% Free
SEO (brief for seo) is the practice of tweaking your website in order that it ranks higher on search engines like Google.
If your website isn’t ranking as excessive as you’d like it to, it’s time to take an awesome look at your SEO approach.
Tried and proper, as well as new, SEO tools make it easier for website owners to locate what they need to do as a way to live on top.
What Are SEO Tools?
Search engine optimization tools offer records and signals about the overall health and fulfillment of your internet site.
They help find areas of possibility and become aware of weaknesses or problems that can save you you from ranking and earning visibility in the SERPs.
Just as real equipment every have a selected role, the equal is true in SEO.
There are search engine marketing tools that can help you with:
Mobile search engine marketing.
On-web page search engine optimization.
WordPress search engine optimization.
Search engine marketing equipment are exceedingly useful – however you want to recognize the way to use them to get the maximum out of them.
There are even some toolsets that can help you in extra than the areas we simply stated, providing you with more of an all-at-once look at your search engine marketing performance.
Do You Need search engine optimization Tools?
The short answer: Yes.
Imagine trying to construct a desk the use of best your palms.
You wouldn’t get very some distance, might you?
You will need tools – saws, a measuring tape, a drill, and screwdrivers, to call some.
Well, in case you need to construct a internet site, you’ll only get to date with your fingers.
You can construct a website, however with out tools, you wouldn’t recognise:
How many visits your webpages have become.
Whether visitors has dropped significantly.
If you have got any HTML errors.
The variety of links you have got.
What keywords you could be using to draw extra visits.
And a lot greater.
What Are The Best Free search engine optimization Tools?
If you’re trying to get started out with search engine optimization or need to acquire higher outcomes for the low, low value of $0, here are one hundred ten of the best unfastened SEO gear you must be using.
Free search engine marketing Analytics Tools 1. Google Analytics
Google Analytics is a useful aid that is truly quintessential to any digital marketer severe about search engine optimization.
It offers numerous on hand data approximately websites along with the range of website visits, site visitors resources, and location demographics.
With the unique facts from Google Analytics, virtual entrepreneurs can tweak their content material approach and figure out what works and what doesn’t.
Google Analytics is one of the fine loose SEO gear that each virtual marketer need to be the use of.
- Data Studio
Google Data Studio helps you to merge statistics from various resources, such as Google Search Console and Google Analytics, and create sharable visualizations.
If you’re simply getting commenced with it, this beginner’s guide to Data Studio could be beneficial.
More superior users can discover ways to use CASE statements for better Data Studio segments here.
Three. Keyword Hero
Missing keyword information?
Leave it to Keyword Hero, which makes use of advanced math and machine mastering to fill inside the blanks.
This carrier is free for upwards of two,000 periods in keeping with month. Keyword Hero is likewise presently supplying a ninety-day loose trial.
Mozcast tracks changes big and small to Google’s search algorithm.
With Google making masses of changes on a yearly foundation, retaining abreast of the cutting-edge developments facilitates you ensure you’re doing the whole lot to have the best SERPs.
Five. Panguin Tool
The Panguin Tool, provided with the aid of Barracuda Digital, traces up your search visitors with known changes to the Google seek algorithm.
If you see a drop that traces up with an replace, then you’ve likely located the offender and may get to work on fixing it!
Free Crawling & Indexing Tools 6. Redirect Path
The Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes.
HTTP Headers including server kinds and caching headers, in addition to the server IP cope with, can also be displayed with the press of a button.
Furthermore, all of those details may be copied in your clipboard for smooth sharing or addition to a technical audit file.
- Link Redirect Trace
Use this Chrome plugin to ensure all of your link redirects are directing people and crawlers to in which you want them to go.
Eight. Quick Click Website Audit
The Quick Click Website Audit is a bookmarklet-fashion extension that links to many of nowadays’s most used on line search engine optimization equipment.
When a hyperlink is clicked, it extracts the present day page’s URL and feeds it into the chosen tool, so that you don’t want to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.
Nine. Screaming Frog search engine optimization Spider
Crawl your website for search engine marketing errors.
- Screaming Frog Log File Analyzer
Upload your log files to Screaming Frog’s Log File Analyzer to affirm search engine bots, take a look at which URLs had been crawled, and take a look at search bot information.
Another search engine marketing log evaluation tool that gives information in real-time and web page categorization.
One of the original unfastened SEO gear, Xenu is a crawler that gives primary website audits, looks for broken hyperlinks, and the other traditional suspects.
Thirteen. Where Goes?
Track where redirection URLs and shortened hyperlinks go with Where Goes?
- Check My Links
Check My Links is a nifty Chrome Extension to be able to crawl through your webpage and identify the fame code for every hyperlink at the page – along with damaged hyperlinks.
Each popularity code is color-coded with 2 hundred status codes returning dark inexperienced, three hundred popularity codes returning light green, and 400 reputation codes returning pink.
Once identified, you can then copy all bad hyperlinks for your clipboard with one click.
- Robots.Txt Generator
Create a correct robots.Txt file in an immediate so search engines like google recognize how to move slowly your website.
Advanced customers can customize their files with Robots.Txt Generator as nicely.
- HEADMaster search engine marketing
Checks URLs in bulk for repute code, redirect status, reaction time, reaction headers, and HTTP header fields with HEADMaster search engine optimization.
Get results in real-time, kind and look at your findings, and export your paintings to CSV.
- Keep-Alive Validation SEO Tool
Check URLs in bulk – or one by one – to peer if their servers aid persistent connection, which makes your website load quicker.
Check what model of HTTP your server is on and whether there are any outside connections in your URL with this tool.
- Hreflang Tag Generator
Generate hreflang tags in order that Google knows which language precise pages for your internet site are in. This will allow Google to look those pages in that language.
- XML Sitemaps
Create a site map of up to 500 pages free of charge with out registration.
Download your sitemap as an XML document or get it through electronic mail.
BROWSEO lets you see how your website seems to a seek engine.
It basically strips your web site of any styling and shows you the underlying structure. This allows you figure out if Google’s bot has any difficulty gaining access to crucial content to your site.
A neat feature of this loose search engine marketing device is the SERP preview. This shows a preview of the way your website appears in search results.
You can see in case your titles and meta descriptions are effectively optimized and make adjustments as wished.
- SFAIK Screaming Frog Analyzer
A robust visualization of Screaming Frog crawl statistics the use of Google Data Studio.
- SEOWL Google Title Rewrite Checker
This Google Title Rewrite Checker will allow you to take a look at if Google is rewriting the name of a listing of pages taking into account deeper Title Tag shape analysis.
Free Keyword Research Tools 23. AnswerThePublic
AnswerThePublic is a nifty tool that provides content entrepreneurs with precious records about the questions humans ask on line.
Once you enter a keyword, it fetches famous queries primarily based on that keyword and generates a fab picture with the questions and phrases human beings use when they look for that key-word.
This statistics gives content creators perception into the concerns and dreams of potential clients and allows them to craft especially focused content material that addresses those needs.
Answer the Public additionally affords keyword recommendations the use of prepositions together with “as opposed to,” “like,” and “with.”
It is an awesome research tool that let you create higher content material that humans will revel in and be much more likely to share.
- Keyword Explorer
This key-word studies device will give you up to at least one,000 keyword guidelines, a key-word difficulty rating, click-through-rate date, and SERP analysis. You get to do 10 unfastened searches in line with month.
- Keyword Planner
Google’s Keyword Planner is designed for ad campaigns, however you can use it for key-word research with the aid of seeing how key phrases carry out in commercials.
- Keyword Sheeter
Get key-word volume, fee in step with click, and opposition facts with this loose key-word device.
- Keywords Everywhere
Keywords Everywhere is a must-use key-word research tool due to the massive listing of sites that it provides loose search quantity, CPC, and competition information for:
Answer The Public
Google Keyword Planner
Google Search Console
Moz Open Site Explorer
It’s to be had for Chrome and Firefox.
This device lets you placed your Google Docs into WordPress, even as maintaining your formatting without excess code. Start out with 5 loose exports – no credit card required.
- Also Asked
Find out what questions people are asking about particular keywords so that you can write content material that solutions those questions with Also Asked.
Conduct searches by means of us of a and in different languages. You can declare 3 loose searches to start.
- Google Trends
See the interest in a particular time period from as currently as an hour to as a ways lower back as 2004 with Google Trends.
Sort by classes, u . S ., and form of seek. See associated topics, popularity by means of region, latest maximum frequently looked for terms, and compare to other phrases.
- Keyword Surfer
This Chrome extension suggests you the search quantity proper to your Google search results. You can also see the phrase count number and the wide variety of key phrases for top-ranking pages.
As the name implies, CanIRank enables you find out if you can rank on the primary web page of engines like google for a selected key-word.
Unlike other equipment that merely offer statistics about how aggressive key phrases are, CanIRank helps you to know the possibility that you’ll rank for a search time period and uses AI to provide you pointers on how to higher goal keywords.
CanIRank affords splendid competitive evaluation statistics and actionable steps to get your web page ranking higher with higher SEO.
- Seed Keywords
Come up with a query or subject matter you want to research, send it to your contacts, and feature them pick out the key phrases they would look for to get the data you need with Seed Keywords.
- Exploding Topics
Similar to Google Trends, Exploding Topics will help find topics that are about to come to be popularly searched before they turn out to be popularly searched!
Ubersuggest is a easy key-word studies tool that scrapes data from Google’s Keyword Planner for key-word ideas based on a keyword you offer.
The device also returns handy statistics for every keyword including the quest quantity, CPC, and level of opposition.
An tremendous feature of Ubersuggest is its capacity to filter out key phrases which you’re not inquisitive about from search effects.
The device has recently brought a function wherein you can type in a competitor’s domain to get better key-word ideas.
Get the associated keywords, also referred to as semantically related keywords, for any search with Keys4Up.
- Wordtracker Scout
Wordtracker Scout will assist find out what keywords human beings search for after they’re ready to make a buy.
With KWFinder, you can find out long-tail key phrases – those more specific, less frequently used keywords that yield higher consequences because of how particular they are.
Free Link Tools 39. Disavow Tool
Use Google’s Disavow Tool to free yourself from poisonous backlinks.
Forty. Moz Link Explorer
See the one way link profile and domain authority of any URL with Link Explorer.
Forty one. Link Miner
Discover if a given URL has any broken links and find out the metrics of those links, such as both seek and social facts with the Link Miner extension.
Forty two. Backlink Checker
Use this Backlink Checker to find out all the one way links statistics approximately a particular URL.
See the quantity of referring domain names, the variety of oneway links, the area and URL score, and its Ahrefs Rank, a site’s function in Ahrefs’s list of maximum effective web sites.
- The Anchor Text Suggestion Tool By Linkio
Discover the nice anchor textual content to use for any URL with this Anchor Text Suggestion Tool.
Forty four. SendPulse
SendPulse allows for the configuration of chains of emails, notifications, and SMS messages based on consumer moves, variables, or activities.
- Magic PR
Get a press release knowledgeable by means of SEO high-quality practices with Magic PR.
Forty six. Scraper
This Chrome extension helps you to scrape facts from any URL and export the info into a spreadsheet.
Forty seven. Help A Reporter (HARO)
Help a Reporter is a aid that connects journalists and professionals who act as resources for stories.
Forty eight. Streak
Convert your Gmail inbox into client relationship control (CRM) software with this free extension.
Local SEO forty nine. Google Business Profile
Connect with customers throughout Google Search and Google Maps the use of a free Google Business Profile.
- Whitespark Google Review Link Generator
Use this tool to find your Google Review list and generate a shortened link to your web page.
Fifty one. Local Search Results Checker
Conduct local searches the usage of Google Search or Google Maps with Local Search Results Checker.
Fifty two. Moz Local Check Business Listing
Confirm that your corporation’s details seem successfully on various directories with Moz’s Local Business Checker.
- Whitespark Local Citation Finder
Track your citations, find out new possibilities, and get the citations your competitors have with this Local Citation Finder.
Fifty four. Review Handout Generator
Print commands on how to go away a Google evaluation thru laptop or mobile tool for your enterprise with Whitespark’s Review Handout Generator.
Fifty five. Fakespot Review Checker
This Chrome extension lets you recognize if the product you’re about to buy comes from a reputable supplier and, if now not, affords an alternative.
Fifty six. Mobile SERP Test
See your local SERPS on diverse cell devices with Mobile SERP Test from Mobile Moxie.
Mobile search engine marketing fifty seven. Merkle Mobile-First Index Checker
See how your internet site stacks up relative to SEO quality practices depending, on whether it’s your laptop or cell model, with Mobile-First Index Checker.
- Mobile-Friendly Test
Test your website’s cellular-friendliness with Google’s Mobile-Friendly Testing tool.
Fifty nine. GTMetrix
See how speedy your internet site loads with GTMetrix. Discover what’s preserving it from loading as fast as viable, and spot what steps to take to optimize load pace.
A free content transport network (CDN) is a community of servers that gets your content to load quicker via using a server closest to the man or woman doing the loading.
Free Multi-Tools sixty one. Semrush
Semrush is an terrific key-word research search engine marketing tool that, amongst different things, makes it smooth to find out what key phrases any page at the internet is ranking for.
It offers specified records approximately those keywords along with their function in SERPs, the URLs to which they pressure visitors, and the site visitors tendencies during the last one year.
With this option-packed device, you could effortlessly find out what keywords your competition are ranking for and craft splendid content round those terms and phrases.
Semrush also offers greater functions and unlimited get entry to with diverse paid plans.
While they’re no longer cheap, you may get began with a 14-day loose trial, if you want to test out the premium features. Or follow their manual on how to use functions with a free account.
- Chrome DevTools
Edit pages in real-time the use of gear which might be built proper into Google Chrome DevTools. Diagnose troubles as you stumble upon them.
Sixty three. Marketing Miner
Get SERP statistics, ranking, device reports, and aggressive analysis all inside the shape of convenient reviews with Marketing Miner.
MozBar is a unfastened search engine marketing toolbar that works with the Chrome browser. It affords smooth get entry to to advanced metrics on webpages and SERPs.
With MozBar and a loose Moz account, you can without difficulty get entry to the Page and Domain Authority rankings of any web page or web site.
The Page Analysis characteristic lets you discover elements on any page (e.G., markup, page name, preferred attributes, link metrics).
You can discover key phrases on the web page you’re viewing, spotlight and differentiate links, and compare the hyperlink metrics of various web sites in SERPs.
If you need to do unique search engine marketing studies at the go, MozBar is one of the exceptional options to remember.
You can unlock even more advanced features inclusive of Page Optimization and Keyword Difficulty with a MozPro subscription.
Sixty five. Search engine optimization Minion
Conduct on-web page search engine optimization evaluation, take a look at for broken hyperlinks, get a SERP preview, and greater with this Chrome extension.
See search engine marketing metrics and behavior an search engine marketing audit with this Chrome extension.
Sixty seven. Sheets For Marketers
Learn how to automate tasks in Google Sheets and discover the excellent automation templates and tools through this curated list.
Sixty eight. Sheet Consolidator
Create workbooks the usage of CSV exports with a table of contents and enabled hyperlinks using this easy Excel Sheet Consolidator device.
Sixty nine. Google Search Console
This listing wouldn’t be entire with out a mention of Google Search Console.
Aside from the fact, that the facts comes from Google, Google Search Console is wealthy with insights associated with:
Keyword and URL performance.
And a whole lot greater!
- Small search engine marketing Tools
A suite of tools to make it simpler to create content along with a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and greater.
Seventy one. Internet Marketing Ninjas
From social equipment and schema generator equipment to webmaster tools and internet layout gear, take a look at out the loose suite of tools from Internet Marketing Ninjas.
Seventy two. Ahref’s search engine optimization Toolbar
Get search engine optimization metrics and SERP info from Ahrefs free Chrome or Firefox extension.
Seventy three. Bing Webmaster Tools
Featuring keyword reports, key-word research, crawling dates, and more.
Unlike Google Analytics, Bing Webmaster Tools handiest focuses on organic search. A need to-have for all of us who desires to be ranked on Bing.
Seventy four. Woorank
Woorank is a handy internet site analyzer that gives useful insights that will let you enhance your site’s SEO.
It generates an search engine optimization score in your website online and an actionable “Marketing Checklist,” which outlines steps you may take to fix any problems along with your website’s SEO.
Another cool feature of this unfastened device is the social shareability pane. This segment presents social community statistics inclusive of the wide variety of likes, stocks, feedback, one way links, and bookmarks across popular social networks.
Woorank additionally has a exceptional mobile phase wherein you could find statistics on how your pages render on cell gadgets and the way speedy they load.
Seventy five. SEObility
Find a set of search engine marketing tools that includes a domain auditor, a SERP tracker, a one-way link tracker, and extra with SEObility.
Seventy six. Lipperhey
Lipperhey will provide loose analyses of your internet site, key-word pointers, search engine optimization analytics, and a backlink checker.
This tool will offer you with an audit of your technical search engine marketing, content, and website’s reputation.
You can also find out which keywords you ought to add for your pages.
Seventy eight. Siteliner
Discover duplicate content, damaged links, and web page authority, and get both an XML sitemap and a detailed record of key website information with Siteliner.
On-Page search engine marketing 79. Counting Characters Google SERP Tool
While counting characters has been a protracted-status technique to evaluating meta description and title tag duration, the reality is Google doesn’t count the meta title and description inside the wide variety of characters. It uses pixels as an alternative.
The Counting Characters device will offer each the individual be counted and the pixel matter to make certain you are creating meta tags that are not reduce off by way of an ellipsis – represented via (…).
Eighty. Natural Language API Demo
Use device getting to know to determine the sentiment of text with the Natural Language API Demo.
Use this records to improve your product or site layout.
- Rich Results Test
The Rich Results Test will discover if your website can guide wealthy results, which is whilst your Google end result consists of non-textual factors like images.
- Structured Markup Validator
Google’s dependent data device no longer exists. The Schema Markup Validator is the advocated opportunity.
- Ryte Structured Data Helper
The Ryte Structured Data Helper will provide you with a reachable overview, showing you how to quickly and definitely validate your page’s Schema markup.
- Google Tag Manager
Google Tag Manager allows you to manage your website tags with out enhancing any code!
- View Rendered Source
Differences among raw and rendered versions are shown line-via-line.
- Higher Visibility Google SERP Snippet Optimization Tool
Find out what your SERP snippet will look like with Higher Visibility’s Google SERP Snippet Optimization Tool.
- Merkle’s Schema Markup Generator
Merkle’s Schema Markup Generator tool will assist create JSON-LD markups for articles, breadcrumbs, occasions, FAQ pages, and how-to courses.
- Animalz Revive
Find out which of your pages needs an update or an upgrade with Animalz Revive.
You can see the traffic in your pages, together with the share of traffic your page misplaced on the grounds that its peak.
- Copyscape Free Comparison Tool
Copyscape’s Comparison Tool will help take a look at to see the share of shared textual content between two specific pages to weed out plagiarism.
Research 90. BuzzSumo
Find out which content material does first-rate for a selected keyword and who the influencers are for a given subject matter with the loose features of BuzzSumo.
Ninety one. Hunter
Hunter will assist discover all of the vital email addresses related to a given domain.
Conduct competitor evaluation with SimilarWeb that indicates you a given domain’s traffic, pinnacle pages, engagement, advertising channels, and more.
Wappalyzer will assist you discover if a given website is the usage of a CMS, CRM, ecommerce platform, advertising networks, advertising and marketing gear, or analytics.
Ninety four. Wayback Machine
See a internet site for the duration of time, including pages which might be now not on the web with the Wayback Machine.
Ninety five. SEO Explorer
search engine marketing Explorer is a free tool for keyword and hyperlink research.
Free Rank Checking Tools 96. Ahref’s SERP Checker
See the domains that place within the top 10 for any given key-word in 171 nations, and get robust analytics from Ahref’s SERP Checker.
Find a dedicated SERP tracking device with the correctly named SERPROBOT.
Set up automatic signals, pick the frequency with which your SERP is checked, and get visible representations of adjustments.
Ninety eight. Taptimize
Track SERPs for up to 10 key phrases free of charge with Taptimize and get actionable search engine optimization suggestions.
- Bulk Google Rank Checker
See your website’s SERPs for numerous keywords en mass with the Bulk Google Rank Checker.
One hundred. LSI Graph
Discover associated key phrases with LSI Graph. See their developments, site visitors extent, CPC, and opposition, and get rid of low search volume effects.
Free Site Speed Tools a hundred and one. Mobile-Friendly Test
Google’s search algorithm places a whole lot of emphasis on how cell-pleasant a site is.
To that give up, Google’s Mobile-Friendly Test device is designed that will help you determine in case your site is correctly optimized for smartphones and drugs.
You just type in your website’s URL, and it will it appears that evidently inform you whether your website is cell-pleasant.
The device additionally offers recommendations on how you may improve the cell-friendliness of your web page.
The Page Loading Info characteristic lets you understand if Google can properly access all the assets on a specific page and what to do if it is able to’t.
This is Google’s open-supply web site speed software. Lighthouse provides audits of performance, accessibility, net apps, search engine optimization, and more.
- Page Speed Insights
Find out your internet site’s web page loading velocity and how to enhance it with Google’s Page Speed Insights.
Track your website’s loading pace every day with SpeedMonitor.Io.
You also can tune a competitor’s website online speed and behavior on-demand audits.
WebpageTest conducts web site speed assessments from one of a kind places the use of one-of-a-kind browsers.
This beneficial tool measures web page best, including page loading velocity. It may even provide guidelines and insights that will help you improve.
- Web Vitals
This GitHub extension measures Core Web Vitals, presenting you with immediate feedback on loading, interactivity, and layout shift metrics.
WordPress SEO Tools
WordPress is a strong SEO-friendly CMS platform with severa plugin options available to improve search engine marketing.
While this publish isn’t a WordPress-unique listing of plugins, it’s far worth citing a handful of key plugins well worth thinking about.
A more moderen SEO suite for WordPress, RankMath has 15 modules and offers SEO steering using 30 exceptional styles of improvements.
- Yoast search engine marketing
Yoast search engine optimization is the most mounted search engine marketing suite for WordPress, with everyday updates and new gear.
One hundred ten. Ahrefs WordPress search engine optimization Plugin
The Ahrefs WordPress SEO plugin will offer you with content audits, one-way link checking, and tools to monitor and develop your natural site visitors.
Here are additional lists of Google Analytics plugins, Twitter plugins, and plugins to improve website online speed.
Hitting The search engine optimization Highway Today & Beyond
There’s absolute confidence SEO is a strategic procedure, but it takes very little cash to get commenced with implementation.
These free search engine optimization gear will assist you improve your website’s ranking, visitors, and conversion rates.
Tools which includes Semrush, Moz, and Ahrefs provide a whole lot of extraordinary capabilities and, when used nicely, can produce wonderful results.
When you combine the efforts of all search engine optimization equipment at your disposal, you’ll be that an awful lot toward a successful SEO marketing campaign.