List of Free Email Marketing Softwares

A person using a laptop with a colorful email icon hovering above it.

Introduction

Email marketing is a crucial tool for businesses to engage with their audience, build relationships, and drive conversions. While there are numerous paid email marketing software options available in the market, there are also powerful free tools that can be a great starting point for small businesses and entrepreneurs.

These free email marketing software options offer a range of features to help businesses effectively manage their email campaigns without the need for a paid plan upgrade. They provide customizable templates, automated email scheduling, audience segmentation, drag-and-drop editors, and more.

In this article, we will curate a list of the best free email marketing software options and provide comprehensive reviews of each. We will highlight their key features and limitations so you can make an informed decision based on your specific needs.

The following free email marketing software options will be covered in detail:

HubSpot Email Marketing
Sender
Sendinblue (Brevo)
Omnisend
SendPulse
Benchmark Email
Mailchimp
MailerLite
Mailjet
Moosend
EmailOctopus

Each tool offers unique features and limitations in its free plan, making it essential to evaluate your requirements before choosing the right one for your business.

1. HubSpot Email Marketing

HubSpot Email Marketing is a top free email marketing software solution in the market that provides a comprehensive set of features for businesses and entrepreneurs.

Overview

HubSpot Email Marketing offers an intuitive and user-friendly interface, making it easy for users to create, personalize, and optimize their email marketing campaigns. It provides a seamless integration with other HubSpot tools for a more streamlined marketing strategy.

Pros and Cons

Pros:

User-friendly interface
Integration with other HubSpot tools
Customizable email templates

Cons:

Limited reporting features in the free plan
Automation capabilities are restricted in the free version

Key Features offered in the free plan

Customizable email templates
Personalization tokens for targeted messaging
Drag-and-drop email editor
List segmentation based on contact properties

Limitations of the free plan

While HubSpot Email Marketing’s free plan offers valuable features, it comes with certain limitations such as:

Basic analytics and reporting
Limited automation workflows compared to paid versions

By understanding these limitations, businesses can make an informed decision about whether the free plan meets their current needs or if they should consider upgrading to a paid plan for additional functionality and scalability.

2. Sender

Sender is a robust free email marketing software that offers a range of features for businesses and marketers.

Overview

Sender provides an intuitive platform for creating and managing email marketing campaigns. The user-friendly interface and customizable templates make it easy to design professional-looking emails without extensive technical knowledge.

Pros and Cons

Pros

User-friendly interface
Customizable templates
Automation features for scheduled emails

Cons

Limited subscriber count in the free plan
Basic reporting and analytics compared to paid plans

Key Features offered in the Free Plan

Drag-and-drop editor for easy email creation
Audience segmentation tools for targeted campaigns
Automated email scheduling for efficient outreach

Limitations of the Free Plan

The free plan of Sender has limitations on the number of subscribers, which may not be suitable for businesses with larger contact lists. Additionally, the reporting and analytics features are more limited compared to the paid plans, potentially restricting insights into campaign performance.

With its user-friendly interface and essential features, Sender is a valuable option for small businesses and entrepreneurs looking to start their email marketing efforts without a substantial investment.

Sendinblue (Brevo)

Sendinblue (Brevo) is a widely recognized free email marketing software solution that caters to the needs of small businesses and entrepreneurs. Here’s an in-depth look at its features, limitations, and more.

Overview

Sendinblue (Brevo) offers a user-friendly interface, making it easy for businesses to create and manage their email marketing campaigns. The platform provides a range of tools for designing engaging emails, managing contact lists, and analyzing campaign performance.

Pros and Cons

Pros:

Intuitive drag-and-drop editor for creating custom email templates
Automation features for scheduling and sending targeted email campaigns
A/B testing functionality to optimize email content and delivery times

Cons:

Limited customer support options in the free plan
Restricted access to advanced automation and segmentation features

Key Features offered in the free plan

Customizable Email Templates: Sendinblue (Brevo) offers a variety of pre-designed templates that can be customized to align with your brand identity.
Contact Management: Users can organize and segment their contact lists to target specific audience groups with tailored content.
Email Campaign Analytics: The platform provides detailed insights into campaign performance, including open rates, click-through rates, and more.

Limitations of the free plan

While Sendinblue (Brevo) offers valuable features in its free plan, there are some limitations that users should be aware of:

Limited access to advanced automation workflows
Email sending limits may apply in the free plan
Certain features such as retargeting ads are only available in paid plans.

Sendinblue (Brevo) presents an impressive array of features in its free plan, making it a compelling option for small businesses looking to kickstart their email marketing efforts. However, businesses should carefully consider their specific requirements before deciding on an email marketing tool.

4. Omnisend

Omnisend is another top free email marketing software solution that offers a range of features to help businesses create effective email campaigns. Let’s take a closer look at what Omnisend has to offer:

Overview

Omnisend is known for its user-friendly interface and intuitive design, making it easy for beginners to get started with email marketing. It provides a simple and straightforward platform that allows users to create and send professional-looking emails without any coding knowledge.

Pros and Cons

Pros:Omnisend offers a drag-and-drop email editor, making it easy to create visually appealing emails.
It provides a variety of customizable templates, allowing users to personalize their email campaigns.
Omnisend offers automation features, such as automated welcome emails and abandoned cart reminders, which help businesses save time and increase conversion rates.
Cons:The free plan of Omnisend has some limitations, such as a limited number of monthly email sends and a cap on the number of subscribers.
Certain advanced features, like SMS marketing and web push notifications, are only available in the paid plans.

Key Features offered in the free plan

Despite the limitations of the free plan, Omnisend still offers several key features that can benefit small businesses:

Email Campaigns: Users can create and send personalized email campaigns using Omnisend’s drag-and-drop editor or by customizing pre-designed templates.
Automation: Omnisend’s automation features allow businesses to set up workflows for various scenarios, such as welcome series, cart abandonment reminders, and order follow-ups.
Segmentation: Users can segment their subscribers based on different criteria, such as demographics or purchase history, to send targeted emails and improve engagement.
Signup Forms: Omnisend provides customizable signup forms that can be embedded on websites or social media platforms to capture new leads.

Limitations of the free plan

While Omnisend’s free plan offers valuable features, it does come with certain limitations:

Monthly Email Sends: The free plan limits the number of monthly email sends, which may not be sufficient for businesses with large subscriber lists or frequent campaigns.
Subscriber Limit: Omnisend’s free plan has a cap on the number of subscribers that can be managed. If your list grows beyond the limit, you would need to upgrade to a paid plan.
Advanced Features: Some advanced features like SMS marketing and web push notifications are only available in the paid plans, restricting their access for free users.

Despite these limitations, Omnisend’s free plan is still a valuable option for small businesses and entrepreneurs who are just starting with email marketing or have a smaller subscriber base.

5. SendPulse

SendPulse is a top free email marketing software solution that offers a range of features to help businesses effectively manage their email marketing campaigns.

Overview

SendPulse provides a user-friendly platform for creating and sending emails, as well as managing subscriber lists. It offers a simple and intuitive interface, making it easy for beginners to navigate and use the platform effectively.

Pros and Cons

Pros:

User-friendly interface
Variety of pre-designed templates
A/B testing functionality for email campaigns

Cons:

Limited automation options in the free plan
SendPulse branding included in emails sent through the free plan

Key Features offered in the free plan

Email Editor: SendPulse offers a drag-and-drop email editor, allowing users to create customized and visually appealing emails without any coding knowledge.
Subscriber Segmentation: Users can segment their subscriber lists based on various criteria, enabling targeted and personalized email campaigns.
Analytics: The platform provides basic analytics to track the performance of email campaigns, including open rates, click-through rates, and more.

Limitations of the free plan

While SendPulse’s free plan offers essential features for small businesses, it does come with some limitations:

Limited to 15,000 emails per month
SendPulse branding included in emails
Basic automation options compared to paid plans

SendPulse’s free plan provides a great starting point for businesses looking to explore email marketing without an initial financial investment. However, as businesses grow and require more advanced features such as expanded automation capabilities and removal of branding, they may need to consider upgrading to a paid plan.

6. Benchmark Email

Benchmark Email is another popular free email marketing software solution that offers a range of features to help businesses effectively manage their email campaigns. Let’s take a closer look at what Benchmark Email has to offer.

Overview

Benchmark Email provides an intuitive interface and a user-friendly experience, making it easy for beginners to get started with email marketing. With its drag-and-drop editor, you can create visually appealing emails without any coding knowledge. Benchmark Email also offers customizable templates, allowing you to tailor your emails to match your brand.

Pros and Cons

Like any software tool, Benchmark Email has its advantages and disadvantages. Here are some key pros and cons to consider:

Pros:

User-friendly interface: Benchmark Email’s interface is intuitive and easy to navigate, making it accessible for users with varying levels of technical expertise.
Drag-and-drop editor: The drag-and-drop editor allows you to create professional-looking emails without the need for coding skills.
Customizable templates: Benchmark Email offers a wide range of customizable templates, giving you the flexibility to design emails that align with your brand.

Cons:

Limited automation options: Compared to some other email marketing software solutions, Benchmark Email’s automation capabilities are somewhat limited in its free plan.
Limited subscriber count: The free plan of Benchmark Email has limitations on the number of subscribers you can have in your list.

Key Features offered in the free plan

Benchmark Email provides several key features in its free plan, including:

Email Campaigns: Create and send customized email campaigns using the drag-and-drop editor or customizable templates.
Contact List Management: Easily manage your contact lists and segment them based on specific criteria.
Reporting and Analytics: Gain insights into the performance of your email campaigns with detailed reports and analytics.
Signup Forms: Capture leads through signup forms that can be embedded on your website or social media platforms.

Limitations of the free plan

While Benchmark Email offers a range of features in its free plan, there are some limitations to be aware of:

Limited subscriber count: The free plan has a cap on the number of subscribers you can have in your contact list.
Limited automation options: The free plan has limited automation capabilities compared to the paid plans.
Benchmark Email branding: The free plan includes Benchmark Email branding in the footer of your emails.

Benchmark Email is a solid choice for businesses looking to get started with email marketing. Its user-friendly interface and customizable templates make it easy to create engaging email campaigns. However, if you require advanced automation features or have a large subscriber base, you may need to consider upgrading to a paid plan.

7. Mailchimp

Mailchimp is a popular and widely used email marketing software that offers a free plan for small businesses and entrepreneurs. Let’s take a closer look at the features, pros, cons, and limitations of Mailchimp’s free plan.

Overview

Mailchimp is known for its user-friendly interface and intuitive design, making it accessible to users of all skill levels. It provides a range of email marketing tools and features to help businesses create, send, and track their email campaigns effectively.

Pros

Easy-to-use: Mailchimp’s drag-and-drop editor allows you to create visually appealing emails without any coding knowledge.
Automation: The free plan includes basic automation features such as welcome emails and abandoned cart emails to engage with your audience.
Segmentation: Mailchimp allows you to segment your audience based on various criteria like demographics, purchase history, or engagement level, enabling you to send targeted messages.
Analytics: You can track the performance of your email campaigns with Mailchimp’s analytics dashboard, which provides valuable insights into open rates, click-through rates, and more.

Cons

Limited Email Sends: The free plan limits you to 10,000 monthly email sends across all your campaigns. If you have a large subscriber base or frequently send emails, this limitation may be restrictive.
Mailchimp Branding: The free plan includes Mailchimp branding in your emails. While it may not be a major issue for some businesses, others may find it unprofessional or prefer to have their own branding.

Key Features offered in the free plan

Drag-and-drop email editor
Basic automation workflows
Audience segmentation
Analytics dashboard
Customizable templates
Integration with other platforms (e.g., Shopify, WordPress)

Limitations of the free plan

Limited monthly email sends (up to 10,000)
Mailchimp branding in emails
Limited access to advanced features (e.g., A/B testing, send time optimization)

Mailchimp’s free plan offers a solid set of features for businesses starting with email marketing. However, it’s important to consider the limitations and assess whether they align with your specific needs and growth plans. If you require more advanced features or have a larger subscriber base, you might want to explore Mailchimp’s paid plans for scalability.

8. MailerLite

MailerLite is a popular free email marketing software that offers a range of features to help businesses effectively manage their email campaigns. Let’s take a closer look at the key aspects of MailerLite:

Overview

MailerLite is known for its user-friendly interface and intuitive design, making it easy for beginners to navigate and use. It provides a comprehensive set of tools to create, send, and track email campaigns. With its drag-and-drop editor, you can easily customize templates or create emails from scratch.

Pros and Cons

Here are some pros and cons of using MailerLite:

Pros:

Easy to use: MailerLite offers a simple and intuitive interface, making it accessible for users of all skill levels.
Free plan: The free plan allows you to send up to 12,000 emails per month to a maximum of 1,000 subscribers.
Automation capabilities: MailerLite provides automation features such as autoresponders and triggered campaigns, allowing you to automate your email marketing efforts.
A/B testing: You can test different subject lines or content variations with MailerLite’s A/B testing feature to optimize your campaigns.
Segmentation: With MailerLite, you can segment your audience based on various criteria, enabling you to personalize your messages and target specific groups.

Cons:

Limited features in the free plan: While the free plan offers a generous allowance for emails and subscribers, it does have some limitations compared to the paid plans.
Limited customer support: The free plan comes with limited customer support options. Access to live chat support is only available for paid users.

Key Features offered in the free plan

MailerLite’s free plan includes several key features that can be beneficial for small businesses:

Drag-and-drop editor: Create stunning emails without any coding experience using the intuitive drag-and-drop editor.
Subscriber management: Easily manage your subscriber list, add new subscribers, and segment your audience based on specific criteria.
Email automation: Set up automated email sequences and autoresponders to engage with your subscribers at the right time.
Landing page builder: Create beautiful landing pages to capture leads and grow your email list.
Reporting and analytics: Gain insights into your campaigns’ performance with MailerLite’s reporting and analytics tools.

Limitations of the free plan

While MailerLite’s free plan offers a range of valuable features, there are some limitations to be aware of:

Limited subscriber count: The free plan allows you to have up to 1,000 subscribers. If you exceed this limit, you will need to upgrade to a paid plan.
Advanced automation features: Some advanced automation features, such as website tracking and ecommerce tracking, are only available in the paid plans.
Customer support: While MailerLite offers customer support for all users, response times may be slower for free users compared to paid users.

Overall, MailerLite is a powerful free email marketing software that provides essential features for small businesses and entrepreneurs. Its user-friendly interface, automation capabilities, and segmentation options make it a valuable tool for managing email campaigns effectively. However, it’s important to consider the limitations of the free plan and evaluate if they align with your business needs before making a decision.

9. Mailjet

Mailjet is another popular free email marketing software solution that offers a range of features to help businesses with their email marketing campaigns. Let’s take a closer look at the overview, pros and cons, key features offered in the free plan, and the limitations of using Mailjet.

Overview

Mailjet is an all-in-one email service provider that allows users to send, track, and deliver both marketing and transactional emails. It offers a user-friendly interface and provides advanced features for managing email campaigns effectively.

Pros and Cons

Here are the pros and cons of using Mailjet for your email marketing needs:

Pros:

User-friendly interface: Mailjet provides an intuitive interface that makes it easy for users to create, send, and track their email campaigns.
Email automation: With Mailjet, you can automate your email campaigns based on triggers and conditions, allowing you to engage with your subscribers at the right time.
Advanced personalization: Mailjet offers advanced personalization capabilities, allowing you to tailor your emails to individual subscribers based on their behavior and preferences.
A/B testing: You can test different subject lines, content variations, and sending times to optimize your email marketing campaigns for better results.
Advanced analytics: Mailjet provides detailed analytics reports that give you insights into the performance of your email campaigns, including delivery rates, open rates, click-through rates, and more.

Cons:

Limited contacts: The free plan of Mailjet has a limitation on the number of contacts you can have in your account. If you have a large subscriber base, you may need to upgrade to a paid plan.
Limited monthly sending limit: The free plan also has a restriction on the number of emails you can send per month. If you have high-volume sending requirements, you may need to consider upgrading to a paid plan.

Key Features offered in the Free Plan

Here are some of the key features offered in Mailjet’s free plan:

Drag-and-drop email editor: Mailjet provides a user-friendly drag-and-drop editor that allows you to create professional-looking email templates without any coding knowledge.
Segmentation and targeting: You can segment your subscriber list based on various criteria, such as demographics, behavior, or engagement level, to send targeted and personalized emails.
Email automation: Mailjet’s free plan includes basic email automation features, allowing you to set up automated campaigns based on triggers and conditions.
Real-time collaboration: You can collaborate with your team members by sharing access to your Mailjet account, making it easier to work together on your email marketing campaigns.

Limitations of the Free Plan

While Mailjet offers a range of useful features in its free plan, there are some limitations to be aware of:

Limited contacts: The free plan limits the number of contacts you can have in your account. If you exceed this limit, you will need to upgrade to a paid plan.
Limited monthly sending limit: The free plan also has a restriction on the number of emails you can send per month. If you reach this limit, you will need to consider upgrading to a paid plan.

Overall, Mailjet is a powerful free email marketing software solution that offers advanced features for managing and automating your email campaigns. However, if you have a large subscriber base or high-volume sending requirements, you may need to consider upgrading to a paid plan.

10. Moosend

Moosend is another top free email marketing software solution that offers a range of features to help businesses with their email marketing campaigns. Let’s take a closer look at what Moosend has to offer:

Overview

Moosend provides a user-friendly interface and intuitive tools that make it easy for businesses to create, send, and track their email campaigns. It offers customizable templates, allowing users to create professional-looking emails without any coding knowledge. With Moosend, you can also schedule automated email campaigns based on specific triggers or events.

Pros and Cons

Like any software tool, Moosend has its pros and cons. Here are some key points to consider:

Pros:

User-friendly interface: Moosend’s interface is intuitive and easy to navigate, making it simple for users to create and manage their email campaigns.
Advanced automation features: With Moosend, you can set up complex automation workflows to engage your audience at the right time with personalized messages.
A/B testing: Moosend allows you to test different versions of your emails to optimize open rates and click-through rates.
Robust analytics: The platform provides detailed reports and analytics to help you measure the success of your campaigns and make data-driven decisions.

Cons:

Limited free plan features: While Moosend’s free plan offers many useful features, some advanced functionalities are only available in the paid plans.
Limited subscriber count: The free plan has a limit on the number of subscribers you can have in your account. If your list grows beyond this limit, you will need to upgrade to a paid plan.

Key Features offered in the free plan

Moosend’s free plan includes several key features that can help businesses get started with their email marketing efforts:

Email campaign creation: Access to a wide range of customizable templates and a drag-and-drop editor for creating professional emails.
Automation: Set up basic automation workflows to send triggered emails based on user actions or specific events.
Analytics: Basic reporting and analytics to track the performance of your campaigns.

Limitations of the free plan

While Moosend’s free plan is a great starting point, there are some limitations to be aware of:

Limited subscriber count: The free plan has a maximum limit on the number of subscribers you can have in your account.
Advanced automation features: Some advanced automation features, such as conditional branching and advanced segmentation, are only available in the paid plans.

Overall, Moosend offers a range of features that can be beneficial for businesses looking to start their email marketing campaigns. However, it’s important to consider your specific needs and evaluate whether the limitations of the free plan align with your long-term goals.

11. EmailOctopus

EmailOctopus is another top free email marketing software solution that offers a range of features to help businesses optimize their email marketing campaigns. Let’s take a closer look at what EmailOctopus has to offer:

Overview

EmailOctopus is known for its simplicity and ease of use, making it a great choice for beginners in email marketing. It provides a user-friendly interface and intuitive tools that allow users to create and send professional-looking emails without any coding knowledge.

Pros and Cons

Here are some of the advantages and disadvantages of using EmailOctopus:

Pros:

User-friendly interface: EmailOctopus provides an easy-to-navigate interface, allowing users to create and manage their email campaigns effortlessly.
Affordable pricing: While the focus of this article is on the free plan, it’s worth mentioning that EmailOctopus offers affordable paid plans with advanced features for those who need more functionality.
Integration options: EmailOctopus integrates with popular platforms like WordPress, Shopify, and WooCommerce, making it convenient for users who already have an established online presence.
Detailed analytics: The software provides detailed analytics and reporting, allowing users to track the performance of their email campaigns and make data-driven decisions.

Cons:

Limited automation capabilities: While EmailOctopus offers basic automation features, it may not be as robust as some other email marketing tools in terms of advanced automation workflows.
Limited template options: The free plan offers a limited number of templates, which may restrict creativity for some users who want more design options.

Key Features offered in the free plan

EmailOctopus offers several key features in its free plan that can help businesses get started with their email marketing campaigns:

Drag-and-drop editor: Create visually appealing emails using the drag-and-drop editor without any coding skills required.
Customizable templates: Choose from a selection of pre-designed templates and customize them to match your brand identity.
Subscriber management: Manage your subscriber list, including adding new subscribers, segmenting your audience, and handling unsubscribes.
Email personalization: Personalize your emails by inserting dynamic content based on subscriber data such as names or purchase history.
Tracking and analytics: Gain insights into the performance of your email campaigns with detailed analytics, including open rates, click-through rates, and more.

Limitations of the free plan

While EmailOctopus offers a powerful free plan, it does come with some limitations:

Sending limits: The free plan has a cap on the number of emails you can send per month, typically around 10,000 subscribers. If you have a larger subscriber base or need to send more frequent campaigns, you may need to upgrade to a paid plan.
Limited support options: Free plan users have access to community support only, which means that response times may vary and there are no guarantees of personalized assistance.

EmailOctopus is a user-friendly email marketing software solution that offers essential features for small businesses and beginners in email marketing. While it may have some limitations in terms of automation capabilities and template options in the free plan, it provides a solid foundation for businesses to get started with their email marketing campaigns.

Paid Plans and Additional Features

When it comes to email marketing, it’s important to consider the scalability of your business as it grows. While the free plans offered by the email marketing software options we’ve discussed so far provide valuable features, there may come a time when you need more advanced functionality and additional tools to support your expanding email marketing needs. This is where the paid plans and additional features of these free email marketing software solutions come into play.

By upgrading to a paid plan, you can unlock a range of benefits that can greatly enhance your email marketing efforts. Here are some key reasons why you should consider exploring the paid plans:

Increased Sending Limits: Free plans often have limitations on the number of emails you can send per month or day. With a paid plan, you can typically enjoy higher sending limits, allowing you to reach a larger audience without restrictions.
Advanced Automation: While free plans offer basic automation features, paid plans often provide more advanced automation capabilities. This includes features like drip campaigns, behavior-based triggers, and personalized workflows that can save you time and help you deliver targeted and timely emails to your subscribers.
Enhanced Segmentation: Paid plans often offer more robust audience segmentation options, allowing you to create highly targeted email campaigns based on specific demographics, behaviors, or interests. This level of segmentation can improve engagement rates and conversion rates for your email campaigns.
A/B Testing: Paid plans usually include A/B testing functionality, which allows you to test different elements of your emails (such as subject lines, CTAs, or images) to determine what resonates best with your audience. This data-driven approach can help optimize your email marketing strategy for better results.
Advanced Reporting: Paid plans often come with more detailed reporting and analytics tools that provide deeper insights into the performance of your email campaigns. You’ll have access to metrics like open rates, click-through rates, conversion rates, and more, allowing you to track the effectiveness of your campaigns and make data-informed decisions.

It’s important to note that the specific additional features and advanced functionality offered by each email marketing software will vary. Be sure to explore the paid plans of the software options we’ve discussed earlier to determine which one aligns best with your business needs and budget.

By considering the paid plans and additional features of these free email marketing software solutions, you can take your email marketing efforts to the next level and achieve even greater success in reaching and engaging your target audience.

Conclusion

After exploring the range of features offered by these free email marketing software options, it’s clear that small businesses and entrepreneurs have a variety of powerful tools at their disposal. Each software comes with its own set of advantages and limitations, catering to different needs and preferences. As you consider which tool best suits your requirements, remember that effective email marketing is essential for business growth.

I encourage you to explore these free email marketing software options and choose one that aligns with your specific needs. Whether you prioritize customizable templates, automated scheduling, or audience segmentation, there’s a tool out there for you. By leveraging these resources, you can kickstart your email marketing campaigns and propel your business forward. Embrace the opportunity to harness the power of email marketing and watch your business thrive!