SEO Tools, SEO Audit Reports
Best SEO Tools to Rank Website Higher on Google.
The Best Free SEO Tools
- Bing Webmaster Tools
While Google Webmaster Tools gets all of the glory, oldsters forget that Bing Webmaster offers a full suite of internet site and seek analytics. Especially beneficial are key-word reports, key-word studies, and crawling data.
Get it: Bing Webmaster
Also beneficial: Yandex.Webmaster
- Data Studio
If you want to merge information from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort quarter. For an concept of all of the search engine optimization responsibilities and dashboards that you may construct free of charge, test out those Google Data Studio Resources from Lee Hurst.
Get it: Data Studio
- Enhanced Google Analytics Annotations
How do you understand in case your dip in traffic (or rise) is related to a Google Algorithm update, or perhaps a primary excursion? This is a exceedingly-endorsed Google Chrome plugin that overlays additional facts on top of your analytics, so you can without difficulty ship screenshots to clients displaying exactly how outdoor forces impacted traffic.
Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools
- Google Analytics
The huge kahuna, and the maximum broadly-used web analytics package on earth. For being free, Google Analytics is surprisingly strong and performs well with different Google products, which include Optimize, Search Console, and Data Studio. Some folks have privacy worries with GA — although Google swears they do not use this records for search ratings.
Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics
- Search Console
Probably the maximum useful loose SEO tool in this entire listing, it’s tough to assume doing current SEO without get right of entry to to the statistics inner Google’s Search Console. This is the most dependable vicinity for information on how Google crawls and ranks your website online, and is one of the best places wherein you may get reliable key-word data. Search Console limits downloads to 1000 rows, so additionally bookmark the unfastened Search Console Data Exporter to download up to 25,000 rows at a time.
Get it: Search Console
Helpful Add-on: Search Analytics for Sheets
- Keyword Hero
Did any person say (not supplied)? Keyword Hero works to resolve the trouble of lacking key-word information with lots of advanced math and system studying. It’s no longer a really perfect device, but for those struggling to in shape key phrases with conversion and other on-website online metrics, the information may be a valuable step within the proper direction. Pricing is free as much as 2000 sessions/month.
Get it: Keyword Hero
The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there may be a big update, or not. Also useful are the SERP monitoring features showing the prominence of such capabilities as advertisements and know-how panels.
Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse
Specific tools to ensure your site is crawlable and optimized.
Eight. Beam Us Up
If you need a free, laptop crawler, you can’t do higher than Beam Us Up. While it does not have as many capabilities as Screaming Frog, it does offer one hundred percentage unfastened crawling and not using a limits. Windows most effective.
Get it: Beam Us Up
- Link Redirect Trace
A loose Chrome extension, plenty of SEOs propose Link Redirect Trace because the “all-in-one redirect course analyzer.” The extension reveals statistics approximately HTTP headers, rel-canonicals, robots.Txt, and primary link metrics from LinkResearchTools. The “Save Screenshot” feature is wonderful useful too.
Get it: Link Redirect Trace
- Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good parents at Ayima that suggests redirect paths and header data for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “constantly on” in my browser.
Get it: Redirect Path
eleven. Screaming Frog
Aside from having one of the satisfactory Twitter money owed of any SEO device maker, Screaming Frog is the most famous desktop-primarily based crawler available nowadays. Many human beings don’t recognise that there’s a unfastened version that permits for up to 500 URLs according to move slowly. While not as fully functional as the paid version, it is wonderful for small projects and smaller website online audits.
Get it: Screaming Frog
- Screaming Frog Log File Analyzer
Most folks inside the search engine marketing area are acquainted with Screaming Frog, but many do not comprehend that the Frog additionally gives a standalone unfastened/paid Log File Analyzer device. The unfastened model is very robust, even though restrained to 1000 traces.
Get it: Screaming Frog Log File Analyser
SEOlyzer is a log evaluation device advocated by using Aleyda Solis in her very great SEO podcast Crawling Mondays. SEOlyzer is a awesome log analysis tool with a few cool functions like actual-time evaluation and page categorization.
Get it: SEOlyzer
Gotta be sincere, despite the fact that Xenu has been on each “free search engine optimization tool” list because the dawn of, no manner did I suppose it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a whole lot of folks nevertheless love and use it for basic site auditing, seeking out broken links, and many others. Heck, I’m leaving here for sentimental motives. Check it out.
Get it: Xenu
Tools to find out what people are trying to find, in conjunction with volume and competition.
- Answer The Public
It’s hard not to like Answer The Public. The interface has an nearly “Cards Against Humanity” insurrection vibe to it. Regardless, in case you need to generate a massive list of questions from any key-word set, that is your move-to tool.
Get it: Answer The Public
- Keyword Explorer
If you are not acquainted with Moz’s extremely good keyword studies device, you must supply it a strive. 500 million key-word guidelines, all of the most accurate volume ranges within the industry. You also get Moz’s well-known Keyword Difficulty Score along side CTR facts. Moz’s unfastened network account offers you get right of entry to to 10 queries a month, with each question actually giving you as much as 1000 keyword tips at the side of SERP evaluation.
Get it: Keyword Explorer
- Keyword Planner
Google’s personal Keyword Planner become built for folks that buy Google commercials, but it nevertheless promises a ton of information beneficial for search engine optimization key-word planning. It uses Google’s own statistics and has beneficial functions like u . S . A . Filtering. Be careful with metrics like competition (this is meant for paid placements) and extent — which is thought to be difficult.
Get it: Keyword Planner
- Keyword Sh****r
Yes, it’s known as Keyword Sh****r. It pains me to put in writing this. That stated, it says what it does and does what it says. Type in a keyword and it, um, poops out a poop-ton of keywords.
Get it: Keyword Sh****r
- Keyword Surfer
We used to advocate Keywords Everywhere (nevertheless a exceptional tool) however they now not offer a free version. As an opportunity, the most popular network-based advice—that is nonetheless loose—is Keyword Surfer. This Chrome extension offers you keyword seek volume in Google seek results. We’re also a fan of WMS Everywhere, a Chrome extension that gives you seek volume, cost-consistent with-click, and keyword tips.
Get it: Keyword Surfer
Also Try: WMS Everywhere
Sometimes I make fun of Neil Patel because he does search engine marketing in his pajamas. I’m probable jealous because I do not even very own pajamas. Regardless, Neil took over Ubersuggest now not long ago and gave it a prime common. If you have not attempted it in a while, it now is going manner beyond key-word guidelines and gives quite a few extended SEO capabilities inclusive of basic link metrics and pinnacle competitor pages.
Get it: Ubersuggest
Tools to discover, evaluate, and technique back link possibilities.
- Disavow Tool
Google makes the Disavow Tool difficult to discover due to the fact most web page proprietors commonly do not want to use it. But whilst you do, it is able to be useful for buying penalties eliminated and some SEOs swear by it for combating off poor SEO. If you pick out to apply this device, be careful and check with this manual on disavowing the right links.
Get it: Disavow Tool
- Link Explorer
Link Explorer is arguably the biggest, maximum-accuracy hyperlink index and the maximum accurate DA and back-link checker within the search engine marketing international these days, boasting 35 trillion links. The loose account get admission to gives you 10 queries and 50 rows of data according to question every month, plus provides primary hyperlink metrics to the MozBar as you browse the web.
Get it: Link Explorer
- Link Miner
Link Miner is a free Chrome extension developed via Jon Cooper, one of the masters of link building. Use it to fast locate broken links on each web page, in addition to see simple hyperlink metrics as you seek Google. Simple, clean, and useful.
Get it: Link Miner
Detailed is a unique sort of free hyperlink studies engine, developed by means of the advertising genius Glen Allsopp (you could find him in the remarks beneath). Detailed specializes in what is driving hyperlinks to a number of the maximum popular niches on the net, without the extra fluff that could make reverse engineering success a on occasion time-eating process. Oh, he is were given a killer newsletter too.
Get it: Detailed
- Backlink Checker
Many humans do not understand that Ahrefs gives a free backlink checker, however they do, and it’s quite desirable. It does have a variety of limitations in comparison to their complete-fledged paid device. For instance, you are limited to a hundred hyperlinks, and you can not seek by prefix or folder, but it’s available for the ones brief link exams, or if you’re doing SEO on a good budget.
Get it: Backlink Checker
Free tools to optimize your on Google Maps and past.
- Google My Business
Basically, this is the number one, must-have device for Local search engine optimization — especially if you live in a marketplace served through Google. It permits you to assert your enterprise, control list records, and respond to evaluations — among different things. Claiming your business profile bureaucracy the muse of most other nearby search engine optimization sports, so it is an essential step.
Get it: Google My Business
- Google Review Link Generator
The Google Review Link Generator via Whitespark solves a simple problem – how do you supply your clients a URL to depart a Google assessment in your commercial enterprise? Reviews pressure rankings, however Google would not without difficulty offer this. This generator makes it clean.
Get it: Google Review Link Generator
- Local Search Results Checker
One of the toughest elements of Local search engine optimization is figuring out scores from any place — especially whilst Google stubbornly wants to serve effects from the location you’re in. BrightLocal solves this with a brief nearby ranking tool which can surely drop you into any place on earth to check real neighborhood scores.
Get it: Local Search Results Checker
- Moz Local Online Presence Tool
How steady is your enterprise information and nearby citations across the internet? Moz Local helps you to speedy take a look at how your business shows up across the internet in the major records aggregators that Google and others use to rank nearby search consequences. Very reachable to apprehend your strengths and weaknesses.
Get it: Moz Local Online Presence Tool
Tools to optimize your internet site in Google’s cell-first world.
- Mobile First Index Checker
Mobile variations of websites often range substantially from their laptop versions. Because Google has switched to cellular-first indexing, it is important that important elements (hyperlinks, dependent records, and so on.) healthy on both variations. A quantity of equipment will take a look at this for you, but Zeo’s might be the maximum whole.
Get it: Mobile First Index Checker
- Mobile SERP Test
It’s great how cellular seek outcomes can vary by means of both place AND tool. MobileMoxie’s cell SERP check helps you to examine devices side-by means of-side for any vicinity, down to particular addresses.
Get it: Mobile SERP Test
- Mobile-Friendly Test
The gold preferred for determining in case your page meets Google’s mobile-friendly requirements. If your web page passes the take a look at, then Google counts it as mobile-pleasant, that’s a bonafide (albeit small) ranking factor. If your web page isn’t always cell-pleasant, it’ll provide you with precise regions to address.
Get it: Mobile-Friendly Test
Free search engine marketing equipment which have such a lot of features, they have got their own special category.
- Chrome DevTools
Get it: Chrome DevTools
- Marketing Miner
Marketing Miner has a low profile within the United States, but it’s one of the high-quality-saved secrets of Eastern Europe. If you want to pull a lot of SERP information, ratings, tool reports, or competitive evaluation, Marketing Miner does the heavy lifting for you and masses it all into handy reports. Check out this list of miners for possible ideas. It’s a paid tool, but the free version lets in to carry out a number of obligations.
Get it: Marketing Miner
One of the original SEO toolbars, the MozBar has seen huge upgrades over the years. Log in with a loose Moz account and get link metrics as you browse the web, perform on-page analysis, and SERP analysis. The free model is amazing-beneficial by itself, while Pro users get additional capability like advanced key-word hints.
Get it: MozBar
Like Moz, SEMrush gives a complete suite of all-in-one search engine optimization gear, and that they have a free account alternative that works nicely in case you most effective paintings with a single internet site, or best want a short peek at pinnacle-level records. The free account stage gives you get right of entry to to one “project” which incorporates primary web site auditing, in addition to restricted keyword and area reporting.
Get it: SEMrush
- Search engine marketing Minion
SEO Minion is a totally famous Chrome extension that is going past most SEO toolbars. Some of the fast features it performs include studying on-page search engine optimization, take a look at broken links, Hreflang tests, a SERP preview tool, and a nifty Google search location simulator. Definitely really worth trying out.
Get it: SEO Minion
Out of all the SEO toolbars to be had on the market, SEOquake might be the most effective, and comes with a plethora of configuration options — so you can configure it to modify on your SEO wishes. Aside from supplying a boatload of data for each URL you go to, you could also perform primary on-web page audits, compare domains, and export your statistics.
Get it: SEOquake
- Sheets for Marketers
Sheets for Marketers isn’t always a tool in step with se, however a internet site that incorporates over one hundred+ unfastened templates to carry out a massive wide variety of responsibilities using Google Sheets. Find effective unfastened sheets for everything along with aggressive analysis, website audits, scraping, key-word research, and more. This is a internet site on your bookmarks.
Get it: Sheets for Marketers
forty. Small SEO Tools
Small search engine marketing Tools is a favorite amongst old-time SEO. It contains a collection of over 100 original search engine optimization tools. Each device performs a completely precise assignment, therefore the name “small”. What’s notable about this collection is that similarly to more traditional toolsets like backlink and keyword research, you may discover an abundance of hard-to-discover and really unique tools consisting of proxy gear, pdf gear, and even JSON tools.
Get it: Small search engine optimization Tools
Varvy gives a collection of free website audit equipment from the parents at Internet Marketing Ninjas. Most of the checks are of the on-page type concerning crawling and fine practices. Varvy also gives separate stand-by myself gear for web page velocity and cellular SEO. Overall, this is a great quick tool to start an search engine marketing audit and to perform basic checklist tasks in a rush.
Get it: Varvy
Alternatives: search engine optimization PowerSuite, CanIRank
On-web page SEO
Tools that will help you maximize your content capability at the web page stage.
- Natural Language API Demo
While there may be some debate over how actionable Google’s Natural Language API is for search engine optimization, there may be no denying it is a cool tool with plenty of advanced evaluation. The free demo lets in you to investigate the text of a single page at a time and helps you to see how a search engine could view entities, sentiment analysis, syntax, and categorization.
Get it: Natural Language API
See also: Advanced SEO Strategies the use of Natural Language Processing
- Rich Results Test
Did you put in force overview score stars on your JSON-LD, and want to see if your markup is valid for Google’s Rich Results? Getting a passing grade would not suggest your web page will robotically display rich effects in the SERPs, but think of it because the price of admission (the cost being loose, of path.)
Get it: Rich Results Test
forty four. Structured Data Testing Tool
Bookmark, bookmark, bookmark this web page. Google’s Structured Data Testing device is important for no longer simplest troubleshooting your very own established information however appearing competitive evaluation on your competitor’s structured information as properly. Pro Tip: You can edit the code in the device to troubleshoot and arrive at valid code.
Get it: Structured Data Testing Tool
- Tag Manager
On the floor, Google Tag Manager serves a easy cause of permitting you to inject “tags” (including Google Analytics) into your HTML. Beyond that, superior users can leverage Tag Manager for a host of search engine optimization functions. While Google recommends in opposition to the use of Tag Manager to insert crucial factors like structured information, it remains useful for a ton of SEO-related sports.
Get it: Tag Manager
- View Rendered Source
Get it: View Rendered Source
Cools free tools for aggressive, ancient, and technological analysis.
Forty seven. BuzzSumo
As an search engine optimization studies tool, BuzzSumo is fantastic. Its Chrome extension is one of the few equipment to be had that deliver reliable social proportion remember estimates for any piece of content material. You do not get as plenty records with a free account, but you still get get admission to to top content material and trending statistics. One of our favourite equipment.
Get it: BuzzSumo
forty eight. Hunter
Hunter is a popular electronic mail seek device, and clearly the most famous free email finder. Use it to discover the email address associated with any organisation or person, and affirm any e-mail address you already have. 50 loose queries/month before paid plans kick in.
Get it: Hunter
Also famous: Viola Nobert
forty nine. SimilarWeb
SimilarWeb is like competitor analysis on steroids. You can research your competitor’s site visitors, pinnacle pages, engagement, marketing channels, and extra. The unfastened offering is limited to five consequences consistent with metric, but it is frequently enough to seize a short statistics factor.
Get it: SimilarWeb
There are lots of gear that help you examine what generation stacks a website runs on, however Wappalyzer is an search engine marketing preferred. It’s 100 percentage unfastened (except you want superior reporting) and will instantly let you know what era a website is the use of. For example, are they using Yoast or All In One search engine optimization Pack?
Get it: Wappalyzer
fifty one. Wayback Machine
Gotta be sincere, I in my view use the Wayback Machine 2–3 times a week. It’s ideal for uncovering historical information. You can even find a trove of historical robots.Txt documents archived. There are a ton of other SEO uses for Wayback Machine you could locate useful. 100 percentage free.
Get it: Wayback Machine
fifty two. Name.Com bulk domain seek
Screenshot of Name.Com bulk area search
Simply input the domains you want to check — all on the identical time, and it’s going to quick let you know if they may be to be had. Beats the heck out of typing them in one at a time the usage of Godaddy.
Use it: Name.Com
Tools to hurry up your website with a view to improve engagement, boom conversions, and rank better.
There are so many exact things to mention approximately Cloudflare, it is difficult to know what to consist of here. Aside from a free CDN to hurry up your web site, it additionally lets in for smooth DNS management, and 100 percent loose DDoS protection. You can run on a paid plan for all time, but in case you’re equipped to improve, the pro functions are awesome cool and amazingly low-cost.
Get it: Cloudflare
fifty four. GTmetrix
GTmetrix is one in every of many website velocity performance exams that SEOs love to use. It affords acquainted reports along with PageSpeed, YSlow, and Waterfalls, in addition to robotically visualizing ancient records for each page it analyses.
Get it: GTmetrix
fifty five. Lighthouse
Lighthouse is Google’s open-supply speed performance device. It’s additionally the most updated, mainly in terms of studying the overall performance of cell pages and PWAs. Google now not only recommends the use of Lighthouse to evaluate your page performance, but there’s also speculation they use very comparable critiques of their ranking algorithms.
Get it: Lighthouse
- Page Speed Insights
Page Speed Insights is some other Google tool constructed on pinnacle of Lighthouse, with one key added metric: Field Data. Field Data makes use of metrics gathered by means of the Chrome User Experience Report so that you can see how your web page plays with actual users throughout the globe. Not each web page has records, however it’s excellent beneficial whilst it does.
Get it: Page Speed Insights
fifty seven. SpeedMonitor.Io
If manually logging into a velocity tool to test your performance each day is not your element, remember SpeedMonitor.Io. It makes use of Lighthouse statistics to gauge performance, then tracks it through the years and shops the results — all at no cost. You may even upload competitor monitoring and on-call for audits.
Get it: SpeedMonitor.Io
fifty eight. WebpageTest
Webpage test is some other performance device much like GTMetrix. It breaks down overall performance into easy-to-recognize grades, along with a number of the most exact overall performance reviews found everywhere.
Get it: WebpageTest
To be sincere, there are literally loads of WordPress plugins that may be helpful for search engine optimization. You nearly constantly want a “popular” SEO plugin, and we’ve got listed below. For others, you have got lots of alternatives, however this list from Kinsta is a great region to start.
Fifty nine. Rank Math
The “new” child on the WordPress search engine optimization plugin block, RankMath is quick incomes a cult following amongst sure search engine marketing pros. It’s completely practical and springs with a few cool capabilities like built-in redirection, because of this needing to install fewer plugins or pay for upgrades. Worth checking out.
Get it: Rank Math
- Yoast search engine marketing
Yoast is the “call” in WordPress search engine marketing. The maximum depended on call, the most installed (30 million web sites) and often, the most progressive. With the help of our buddy Jono Alderson, they’ve created some remarkable advances inside the transport of based information. I in my opinion use Yoast on maximum of my WordPress websites, and they may be obviously fantastically recommended.
Get it: Yoast SEO
Alternatives: All in One SEO Pack, SEOPress